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Nick Wittenrood – Southwest Digital Marketing
UTM tracking in Google Analytics

What Is A UTM Code? A Few Things You Should Know

Without a doubt, marketing is one of the essential factors that can highly influence business success. In the absence of the right marketing strategy, it will be difficult to survive the competitive landscape and it will be impossible for an enterprise to advertise their products and services. However, marketing your offerings will never suffice. At the end of the day, …

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Litmus website

Ensure Your Email Looks Good Everywhere – Why You Should Use Litmus

In the world of email marketing, testing and then correcting the code of the particular email that you design is oftentimes considered as one of the most essential steps. It also assists the marketing team in order to make sure of better click-through and conversion rates. The process of testing is especially recommended most particularly if you have personally coded …

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Designer creating multiple button designs

Design Tips to Create the Best Call to Action

When you are designing a webpage, one of the most essential parts would be the call-to-action button. A compelling CTA button has the ability to increase the subscription and the conversion rate. The buttons included in the web design functions in a way that it should capture the attention of the online community. It should give them that certain desire …

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